97% of all consumers go online first to shop for local goods and services. Are they finding you?
What do customers see when they search? To understand where you need to go to reach your customers, you have to know where you are right now.
A lot of folks believe that all you have to do to be found locally is to go to Google, list your business, and *bam* all done. Sorry, no. You might never show up in a local search at all, ever. Google, along with all other major players, use local SEO “citations” to decide if a business has enough local heft to be deemed worthy.
Citations are signals that search engines use to determine how relevant you are. They use them to decide whether or not they will allow their visitors to see your business listed when they search for your product or service in their area.
There are many forms of citations, including reviews, blog mentions, authority links and so forth. But the most powerful fundamental local SEO search listings signal is this: consistent, uniform NAP citations. Search algorithms absolutely hate inconsistent NAP data. They push business with bad NAP (if they show the business at all) to the bottom of the local search listings.
NAP or Name Address Phone, is one of the simplest, yet most important factors in local search. You want to make sure you have the exact same NAP for your business on all your locally relevant citation sites.
Sounds simple, right? Name, address, phone, what’s the big deal – but to a search algorithm, it’s a ginormous deal. To that uptight little math equation, The LuckyDuck Company, 123 Main Street is most emphatically NOT the same thing as LuckyDuck Co 123 Main St.
How do you even know what’s out there, really? You could be listed in hundreds of different places and not have any idea what actual information is being shown for you. You will have to go to all the citation players that are relevant to your geographical area and look yourself up manually, then create a spreadsheet with your research data and figure out where the inconsistencies are.
This free NAP report will do the heavy lifting for you.
Use the easy form below, and we’ll scour the web and bring back the results for you. You will be able to instantly see where errors, inconsistencies or omissions are, and fix them quickly to maximize your local search exposure.
(Please note all business information fields are required. We will use the information exactly as entered to search for your local SEO NAP business citations and compile your results report.)